Social Media is about sociology and psychology more than technology, Brian Solis
Digital Marketing is the combination of varied technologies with the sole purpose of creating traffic towards one or more of your online content platforms…normally with the aim of converting that traffic to sales. Digital Marketing is a varying combination of tools and evolving methodologies made necessary by the ever changing digital landscape. It involves things such as, but exclusive to:
- Website Design
- Search Engine Optimisation
- Device Optimisation
- Email Campaigns
- Digital Advertisements; creation and dissemination
- Social Media Management, Connection & Integration
- Basic Blog Publishing
- “Warm-Calling”…as opposed to cold-calling. This is where a visitor spends time reading an article on one of your platforms …if this moment is captured then is can be followed up by a targeted email.
The focus is always to generate traffic in your direction and is preferred when tasks can be automated.